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CHERY TIGGO 4 PRO LAUNCH 2021



Client Brief

First Impressions last. The Client wanted to give their guests an in-car experience where the event features the latest technology with a combination of style, luxury and performance. Event Wizards: With the car designed to turn heads, we were tasked with the job to create a head turning launch of which the result was out of this world. The guests were fully involved in the launch by being given a 3D sound journey experience to lead them through the launch and then a spectacular reveal happened in combination with an energetic eruptiion of futuristic dancers.

After the reveal, it was back to business as the brand team took over and presented the great features of the new Tiggo 4 Pro, followed by a cocktail. This ‘’Immersive Chery POP Experience” was live streamed to the public making it an exciting and far-reaching virtual launch. We can truly say that Event Wizards are experts in Experiential Marketing through Event Design.




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