A BRAND STORY BROUGHT TO LIFE
This was no ordinary car reveal. We designed an ‘’Immersive Chery POP Experience”.
In November 2021 we conceptualised, planned and produced the launch of the Chery Tiggo 4 Pro at the Sandton International Convention Centre in the heart of the Sandton business hub.
The event and all its elements were premium but the experience was out of this world. After arrival and a formal welcome address, guests were given headphones with no further instruction and no idea what to expect next… leaving them excited and revved up with anticipation!
A very mysterious pre-recorded voice narrated the event, guiding guests into the empty venue. To enhance the reveal and brand experience a 3D sound journey was designed. As guests entered the venue the voice instructed them to surround a large LED circular screen and stand on demarcated spots. The sound journey started to increase in volume and was supported by an extremely high techy audiovisual story and light effects that brought the brand story to life in an energy-filled space. This built up to an explosive revelation of the Tiggo 4 Pro – the circular screen raised revealing the Tiggo 4 Pro and an eruption of futuristic dancers. These artists were used to set up the furniture and décor in dance, delivering a special experience to the already hyped-up audience.
After this energetic digital reveal it was back to business as the brand team took over and presented the new Tiggo 4 Pro, followed by a cocktail.
This ‘’Immersive Chery POP Experience” was live streamed to the public making it an exciting and far-reaching virtual launch.
We can truly say that Event Wizards are experts in Experiential Marketing through Event Design.